Whatever Your Heart Beats For, Protect It

Life isn't measured in minutes, but in heartbeats.

South Africa’s favourite healthy spread is on a mission to educate people on the importance of good heart-health. We believe that by spreading healthy lifestyle habits, we can change the world for the better.

Our mission is to make the world’s hearts healthier so that more people can live a happier, more fulfilling life pursuing the things they love. Without our health, we would not be able to enjoy moments shared with loved loves, family and friends, or participating in activities that get our hearts beating.

#WhatMyHeartBeatsFor is a campaign that explores all the reasons people find meaning in life, and how these reasons give them cause to ensure their hearts are kept healthy. Our heart-warming television commercial tells numerous human stories of family connections, fulfilling passions and doing activities you love, and shows the meaning these all bring to people’s lives.

We then approached some of South Africa's most prominent influencers and asked them what makes their hearts beat.

For some it was their careers or dreams, for others, it was people or their families. But the one thing they all shared was the understanding that without a healthy heart beating for their passions, they wouldn’t be able to live a fulfilled life.

Flora then reinvented recipes of popular meals, giving them a healthy spin, and showed that by simply changing how you approach the food you eat, you don’t have to compromise on taste to take care of your heart.

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